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Manager – Marketing Analytics

Arthrex

This is a Full-time position in Naples, FL posted October 20, 2021.

We are looking for a dynamic, energetic, and curious Marketing Analytics Manager to join our growing team.

If you are a self-motivated person who likes to tackle new challenges, find insights where no one else has, and loves to champion data-driven decision making, then this position will be perfect for you.

Our team is expanding our capabilities in many areas, and this role is critical to our strategy of improving our Marketing Insights & Analytics team.

You will be joining a fast growing company that continues to invest heavily in its future and a team that is energetic, collaborative, and results oriented.

About You

You are passionate about data, and finding the insights within the data that lead to improving our results.

You have deep knowledge about analytics, including Google Analytics, Google Tag Manager among others, and a track record of improving business results from analytics.

You possess considerable experience in developing, disseminating, and institutionalizing KPIs and other performance metrics.

You enjoy sharing your knowledge about analytics with others and aspire to be an analytics subject matter expert for Arthrex.

Main Objective: The Marketing Analytics Manager is primarily responsible for leading and growing the analytic capabilities of the Marketing Department.

Responsible for data analysis, digital channel optimization, and reporting that informs and improves the effectiveness of the planning, execution, and optimization of marketing tactics and digital programs.

Essential Duties and Responsibilities:

Own downstream data model structure for users (data governance, access controls, and data availability).

Provides leadership in developing best practices for measuring and optimizing strategic marketing activities and campaigns to drive data-driven decision making and operational performance and excellence.

Primary point of contact for IT Data and Analytics Center of Excellence team.

Subject matter expert and data steward for MRM/DAM and Google Analytics data.

Develops and applies data mining capabilities to optimize marketing activities in all channels.

Pro-actively analyzes data to uncover insights and key takeaways that increase business value and ROI.

Takes various sources of external and internal data and consolidates them into a coherent story with clear conclusions and actionable insights.

Advises cross-functional teams of user insights, recommends strategies, and advises on/monitors KPIs that drive business growth.

Produces weekly and monthly reports, develops dashboards, consolidates, and validates data.

Supports implementation of tools and provides input for the development of infrastructure to help scale analytics operations, increase efficiencies, and improve quality of results.

Assists with the management and development of requirements for and implementation of necessary web and mobile tagging in order to properly and accurately report on relevant KPIs.

Learns and evaluates new analytics technologies and stays up-to-date with current trends and tools.

Champions the power of data analytics to drive key business, digital, and technology decisions.

Occasional travel for training, meetings or trade shows may be required.

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job.

They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Education and Experience:

Bachelor’s degree required, preferably in Economics, Statistics, Mathematics, Marketing Research, Business Information Systems or related major.

Master’s Degree or other advanced degree is a plus
5 years of relevant work experience required
Experience in Analytics, Business Analysis, or Data Science preferred

Knowledge and Skill Requirements/Specialized Courses and/or Training:

Advanced experience with data analytics concepts, data warehouses, metrics, and KPIs.

Advanced knowledge of analytics and data visualization tools.

Background in an analytical capacity, evaluating performance of marketing activities/campaigns, and creating predictive models.

Database and SQL experience and know-how required.

Advanced experience with Google Analytics and Google Tag Manager is required.

Experience with Google 360 and Big Query preferred.

Experience with Microsoft Azure or similar data lake solution is preferred.

Experience with Aprimo Marketing Resource Management (MRM) software is a plus.

Advanced knowledge of Salesforce.com and Marketing Cloud preferred.

Track record of data-driven decision making.

Excellent analytical skills with demonstrated ability to solve problems.

Ability to work cross-functionally across a variety of disciplines.

Ability to communicate with peers, cross-functional partners, and internal and external stakeholders.

Ability to work effectively with little supervision and strong attention to detail in a team environment.

Ability to work on multiple projects at the same time.

Individual must be highly motivated and self-directed.

Excellent written and verbal communication skills.

Machine, Tools, and/or Equipment Skills:

Experience working with a variety of software tools including Microsoft Office Suite and Analytics/BI software.

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