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Field Marketing Manager

ANSYS, Inc.

This is a Full-time position in Orlando, FL posted October 18, 2021.

The Field Marketing Manager will develop, manage and evolve marketing programs for the ANSYS regional sales teams.

This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and ANSYS regional sales teams.

The primary objective of the role is demand generation through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.

RESPONSIBILITIES 

Plans demand generation marketing programs to grow sales pipeline for the sales organization
Executes strategic global marketing campaigns and industry campaigns
Identifies new tactics to connect with market across all personas including users, managers and executives
Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics
Nurtures existing leads through digital content, events and other persona appropriate marketing methods.

Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting.

MINIMUM QUALIFICATIONS

Bachelors degree required
A minimum of 5 years of experience in marketing
Proven ability to work closely and successfully with a sales organization
Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns 
Experience with marketing automation systems to successfully run campaigns
Ability to work very independently and collaborate with cross-functional teams
Strong analytics, reporting, and written communication skills
Rigorous attention to detail and focus on quality of deliverables

PREFERRED QUALIFICATIONS

An MBA or other advanced degree is a plus.

Experience in B2B and B2C demand generation environment preferred
Ability to travel up to 25%
Ability to earn trust through performance and relationship-building
Prior experience working in a technical business setting with engineers or in engineering simulation is a plus

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