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Director, Onboarding – Digital Solutions

Alliance of American Football

This is a Full-time position in Tampa, FL posted October 18, 2021.

Overview of the United Soccer League (USL)
The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America, possessing more than a decade of experience in bringing the world’s game to communities across the United States and Canada.

Overseeing the USL Championship, USL League One, USL League Two, USL W League, USL Academy, and Super Y League; the organization is built on a proven and recognized model in international football and counts more than 125 clubs in its membership.

Based in Tampa, Fla., the USL has grown during the past decade into a model organization with strong corporate partnerships and stable organizational leadership.

It features a dedicated staff of more than 65 professionals across 15 departments ranging from operations, digital, communications and club services, each of which provides unparalleled support to member clubs and outside partners.

Sanctioned by the U.S.

Soccer Federation, the USL is #UnitedForSoccer, moving the game forward in North America. 
 
Position Purpose
The USL’s Onboarding team is an in-house support division within the league office.

The Director, Onboarding – Digital Solutions will be focused on guiding the implementation of digital audience building and engagement strategies for the launch of new clubs entering the USL system.

This position will help build and drive team performance while working with the clubs’ executive team, revenue drivers and business staff to develop and implement tailored action plans rooted in a fusion of leaguewide and market-specific data analysis to position clubs to optimize their operations and maximize revenue generation through digital platforms. 
 
In addition to guiding the development of individualized plans for incoming franchises, this position will continuously refine and deliver digital best practices to all USL clubs derived from benchmarking and trend analysis supported by the league’s centralized digital platforms with the specific aim of facilitating the delivery of targeted messaging to the relevant audiences across the ecosystem. 
 
Duties and Responsibilities
Specific duties include, but are not limited to:

Construct and oversee standardized onboarding processes and timelines with respect to web, mobile application, and social platforms.

Guide the development and implementation of each club’s social and digital audience building and engagement plans based on data mining and market analysis.

Assist in the development of data-driven organizational cultures that emphasize cross-departmental collaboration.

Work with internal stakeholders and club representatives to define objectives and targets across core business areas supported by digital platforms.

Establish a codified approach to building fan profiles on a per market basis to support the implementation and tracking of audience engagement best practices.

Build benchmarking and reporting system in conjunction with relevant stakeholders to represent club performance against identified targets in key areas.

Identify opportunities to augment the USL’s centralized tech stack to support data enrichment and increased engagement.

Evaluate fan engagement trends and share best practices among USL eco-system.

Maintain regular contact with club staff to guide and drive growth opportunities.

Work across the front office of each club to ensure all communications and marketing adhere to the club set guidelines, voice, and tone.

Identify industry trends for growth in reach, engagement and potential revenue generating opportunities.

Integrate cross-functional marketing communications strategies ensuring cross-platform utilization.

Ability to cater communications to target audiences.

Other duties/responsibilities as assigned.

Qualifications
4-year degree in digital marketing, digital content or related field preferred.

Minimum five (5) years of related digital and social media experience. 
Previous professional work experience with CMS (e.g., SportsEngine), mobile applications (e.g., FanThreeSixty), and social media applications. 
Proven successful marketing communications experience (in sports and entertainment environment preferred).

Collect and analyze data to identify trends to improve digital performance.

Extensive experience in asset development.

Experience utilizing content/asset management platforms. 
Advanced experience presenting and conducting in-person and virtual meetings.

Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.

Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.

Positive attitude and strong work ethic. 
Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.

Must have U.S.

work authorization.

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