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Sr. Media Planner (QSR)

24 Seven Talent

This is a Contract position in Tampa, FL posted September 23, 2022.

Description: Manages the day-to-day process of all media planning efforts for Clients of responsibility.

Responsibilities:
• Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.

• Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.

• Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.

• Writes plan presentations.

• Recommend, evaluate and integrate emerging media opportunities.

• Write POV’s.

• Demonstrate a complete understanding of the Client’s business.

• Implements the management of daily tasks in support of the media product.

• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.

• Foster a good working relationship with account and client teams to facilitate flawless execution of plans.

• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.

• Calculates reach and frequency of potential media vehicles.

• Confers with media representatives to evaluate best placement.

• Gathers statistics and prepares media plans with directives to guide the buying process.

• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.

• Keeps current on media trends.

• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.

• Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.

Position Description Davis Elen Advertising Los Angeles, CA Position Title: Senior Media Planner 2 12/7/2021
• Lead team in setting strategies for developing media plans.

Qualifications:
• Bachelor’s degree (B.A.) from a four-year college or university required.

• 5 years of Media Planning experience required.

• QSR and Automotive is a plus.

• Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.

• Must be proficient in Microsoft Power Point and Excel.

• Strong quantitative and analytical skills.

• Strong mathematical abilities required.

• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.

• Ability to handle multiple tasks required.

• Strong presentation skills preferred.

• Excellent time-management skills

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