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Chief Revenue Officer (CRO)

Union Square Ventures

This is a Full-time position in Miami, FL posted January 25, 2023.






Full-time schedule.


SmartHop is a tech company focused on the trucking industry; we are using artificial intelligence to equip truckers with insights and recommendations to make better business decisions. Uplifting truckers is what moves us, and in doing so, we are changing the industry.

Founded in 2018, we are a global remote company with our headquarters in Miami. We raised $30 million in our series B funding at the start of 2022, bringing the company’s total funding to over $46 million, led by Sozo Ventures, Union Square Ventures, and among others.

SmartHop has been included in Built In Florida’s list of 2023 Best Places to Work, coming in at #11. We celebrate talented individuals who can bring new perspectives and new ways of thinking: we foster an environment of employee empowerment whereby each team member is contributing to keep us ahead of the curve with our cutting-edge technology.

About the Role

The Chief Revenue Officer will be responsible for overseeing SmartHop’s go-to-market strategy for our SasS platform and FinTech products.

The CRO will be directly responsible for revenue and revenue growth. In this role you will identify and execute strategies to improve the messaging, marketing, and sales of SmartHop products, leading to increased client growth.

The CRO will also work with the CEO to establish sales and revenue targets, and then implement plans and initiatives intended to ensure the organization achieves those results.

Lastly, the CRO will build new strategic partnerships and grow existing relationships, and identify opportunities for future product and revenue expansion.

The CRO will report directly to the CEO. The CRO will be a part of the SmartHop executive team. The CRO will directly manage 3 teams: marketing, sales and strategic account management. You will be responsible for owning and driving our sales and marketing strategy. Your goal is to generate maximum revenue with the best margins possible.


  • 5+ years of experience in similar (or same) role.
  • Experience selling B2B software products.
  • Experience in the trucking and logistics industry, preferred.
  • A track record of implementing sales practices and building successful sales teams.
  • Ability to inspire trust and confidence in order to coach and develop your team.
  • Proven experience of managing multiple projects end-to-end in a fast-paced environment, with the ability to work to tight timelines.
  • Excellent written and verbal communication skills.
  • Ability to influence the executive team and Board of Directors on key strategic and operational decisions.
  • Experience identifying new business opportunities, analyzing the competitive landscape and developing financial models that are consistent with the company’s overall strategy.
  • Ability to contribute to an executive team and build/maintain strong company culture.

Key Responsibilities

  • Set and execute upon the company’s go-to-market strategy with the main objective of driving revenue growth
  • Own and execute the go-to-market strategy with the sales + marketing team
  • Maximize the team’s revenue, by signing up new customers, upselling to existing clients and implementing agreed price uplifts
  • Determine pricing strategy
  • Understand the trucking market and competitive landscape, leading to insights on how to message and sell SmartHop products
  • Work with the Sale Team and other Executive Team members to establish team sales quotas, growth plans, management, marketing, and market-capacity requirements
  • Help/motivate and facilitate the sales team to reach quarterly and annual goals
  • Assess current sales practices, and team structure, then implement changes to optimize performance
  • Assess current marketing practices, and team structure, then implement changes to optimize performance
  • Identify which marketing channels are most effective for SmartHop and build and execute planes to acquire leads via those channels
  • Work with a team of account managers to ensure optimal customer experience and account retention + growth
  • Act as a strategic business partner, thought leader, advisor, and partner to the CEO and cross functionally across the organization to establish to support the growth and culture of SmartHop
  • Deliver feedback to Operations and Product leadership to drive improvements in product and process
  • Identify and execute new revenue models and channels


We know our people are our number one asset, therefore we put a premium on hiring and retaining the best talent. For that reason, we reward our employees with a competitive salary and a benefits package including 401k; family medical, vision and dental programs; unlimited vacation; and paid parental leave.

Our salary ranges are determined by role, level, and location. For individuals hired to work in New York City/California/Washington State, SmartHop is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to the locations listed above and takes into account the wide range of factors that are considered in making compensation decisions, such as job-related skills, experience, and relevant education or training. A reasonable estimate of the current range is $250k USD a year.

For those outside of NYC/CA/WA, your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Work authorization is required for the US & COL.


– Computer.

– Unlimited paid time off.

– Paid sick leave.

– Paid holidays.

– Paid parental leave.

– Training and development opportunities.

– Employee referral program.

– Health insurance, only in the US and Colombia.

– 401(k), only in the US.

– And more…