Senior Marketing Strategist (North Port)

Senior Marketing Strategist develops strategic retail and omnichannel marketing plans for their clients based on industry, market, and medium trends. This position excels at collaborating with other departments to create a cohesive plan and utilize our agency resources to benefit the client. After plans are developed and presented to clients, the Marketing Strategist is responsible for ensuring the plan is carried out to the client s vision.

The Marketing Strategist is responsible for regular contact between the agency and one or more client accounts, typically managing large clients or a group of mid-to-large clients. Senior Strategists contribute greatly to the team environment and are a large part of the growth of a team.

Essential Duties and Responsibilities:

Develops and lead retail marketing concepts for clients and ensures the strategic plans are on point and delivered appropriately.

Creates client facing presentation files and is responsible for presenting them virtually and in-person.

Leads strategic marketing planning for clients based on knowledge and experience of clients goals and objectives.

Presents plans to clients in an approachable, expert manner.

Recommends tactics to clients based on market and industry trends.

Grows the client portfolio within the agency based on thoughtful and strategic recommendations.

Keeps Account Manager/Director updated on all client activities.

Supports agency development by participating in new business proposals and generating client growth.

Meets regularly with internal teams to coordinate agency efforts on behalf of assigned clients/accounts and/or address any client issues.

Receives client briefings. Analyzes feedback and passes relevant information and insights to the agency team.

Effectively presents and defends all agency work/proposals to clients; supports other client service team members in these functions.

Keeps apprised of clients brands/products/services/marketing developments.

Research industry trends and notable events, analyzing the potential impact on clients brand position, work, and opportunities.

Maintains a positive agency reputation with the client through proactive service, strategy recommendations, and conflict resolution.

Required Skills and Certifications:

Ability to collaborate effectively with other agency departments to meet common goals.

Strong time management skills are needed to manage multiple projects simultaneously.

Excellent organization skills, attention to detail, and follow-through to resolve any outstanding issues.

Excellent written and verbal communication skills.

Great presentation, analytical, and time management skills.

Experience in shopper marketing or user journeys is required

The discernment to decipher between a sense of urgency and an important issue.

Strong relationship-building skills and the ability to work with a wide variety of personalities.

Ability to positively lead and influence those in a reporting relationship while assisting and managing their growth within the agency.

The solution-focused mindset with the ability to solve problems creatively and effectively.

Desire to learn from experienced team members.

Desire and ability to lead and develop young agency talent.

Basic graphic design and Adobe Creative Suite familiarity are preferred

Education/Qualifications:

Bachelor s degree in Marketing required. (M.B.A. or M.S. preferred)

Five to eight years of experience within a marketing environment.

Experience within a client service or agency environment preferred.