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Senior Marketing Specialist (Pharmacy), Marketing, FT, 08:30A-5P

Baptist Health South Florida

This is a Full-time position in Coral Gables, FL posted June 22, 2022.

Baptist Health has a commitment to strengthening the compassionate care we provide. With the addition of Boca Raton Regional Hospital, Baptist Health is able to provide the Palm Beach community expanded access to healthcare services.

Boca Raton Regional Hospital is an advanced tertiary medical center with 400 beds and is a recognized leader in Cardiovascular Care, Oncology, Women’s Health, Orthopedics, Emergency Medicine and the Neurosciences, all of which offer state-of-the-art diagnostic and imaging capabilities. The Hospital is now a part of Baptist Health South Florida is the region’s largest not-for-profit healthcare organization with more than 23,000 employees working across 11 hospital campuses and more than 100 outpatient facilities throughout Miami-Dade, Monroe, Broward, and Palm Beach counties. In 2016 we welcomed the newest weapon in the fight against cancer, the world-class Miami Cancer Institute and proton therapy center.

Baptist Health South Florida is once again one of the 2020 Fortune 100 Best Companies to Work For! This is the 20th time Baptist Health has been recognized on the list. We have also been recognized for being among the best healthcare providers in the nation by U.S. News World Reports in its 2020-2021 Best Hospitals report and have been honored as one of PEOPLE’s 2020 50 Companies That Care by PEOPLE magazine and Great Place to Work.

Everything we do at Baptist Health, we do to the best of our ability. That includes supporting our team with extensive training programs, millions of dollars in tuition assistance, comprehensive benefits and more. Working within our award-winning culture means getting the respect and support you need to do your best work ever. Find out why this is the best place to be your best!

Description

Looking for motivated, talented and creative individual to join our team as a Sr. Marketing Specialist. This candidate will assist in the planning and implementing of marketing strategies. He/she will assist in the development of marketing campaigns utilizing social, digital and traditional marketing vehicles. Our ideal candidate can interpret customers’ behavior and suggest creative ways to increase brand awareness and usage.

Support pharmacy enterprise with the planning, development, execution and tracking of marketing initiatives, Develop marketing materials and content for various initiatives. Assist with the development and launch of web pagesWorks collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, online marketing programs, in-store marketing events, traditional and digital media, Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments, Create, proofread, and edit copy for various marketing assets/channels, ensuring a consistent voice. Work collaboratively with pharmacy team to create and package externally-facing B2B marketing collateral, including product assets, landing page content as well as supporting the development of Physician Business Development materials, etc. Conduct market research and identify trends on an as needed basis, Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.

Qualifications

Degrees: Bachelors Additional Qualifications: Bachelor lsquo;s degree, preferably in public relations, communications, marketing or journalism. Must be detail oriented and have the ability to handle multiple projects simultaneously, with daily deadlines. A minimum of five to seven years experience in a marketing and communications environment, preferably in healthcare. Must have knowledge of Microsoft Office products, such as Outlook, Word, Excel and PowerPoint. Bilingual a plus. Minimum Required Experience: 7+ years of experience in retail and B2B marketing, preferably within Pharmacy, Experience with digital platforms, CRM as well as with creating marketing materials and sales collateral.

Job: Marketing/Public Relations
Primary Location: Coral Gables
Organization: Corporate
Schedule: Full-time
Job Posting: May 2, 2022, 9:57:51 AM
Unposting Date: Ongoing

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